Developing an Award-Winning Submission for the IMAGE PwC Businesswoman of the Year Awards
Pennypop partnered with Shay Murtagh Precast to develop and manage a submission for the prestigious 2026 IMAGE PwC Businesswoman of the Year Awards. The project focused on showcasing the leadership, achievements and business impact of Gillian Murtagh, Shared Services Director, through a compelling, evidence-based submission that reflected both her professional accomplishments and Shay Murtagh’s values and continued growth.
The IMAGE PwC Businesswoman of the Year Awards are among Ireland’s most respected business awards, recognising exceptional female leaders who demonstrate innovation, ambition and measurable business success across a wide range of industries.
The Brief
Shay Murtagh engaged Pennypop to prepare a professional submission for the Family Businesswoman of the Year category. The objective was to develop a strategic application that clearly communicated Gillian Murtagh’s leadership, achievements and contribution to the continued success of the business while meeting the award’s detailed judging criteria.
The submission needed to present a compelling narrative supported by measurable evidence, demonstrating leadership, innovation, operational excellence and long-term business impact.
Our Approach
Pennypop worked closely with the Shay Murtagh team to gather supporting information, identify key achievements and structure the submission around the award criteria.
Our approach combined strategic planning, research and professional copywriting to ensure every aspect of the application highlighted Gillian’s leadership journey, the company’s achievements and the measurable impact of her work within one of Ireland’s leading precast concrete manufacturers.
Services included:
- Award strategy and planning
- Review of award criteria
- Research and stakeholder interviews
- Information gathering and evidence development
- Professional copywriting and editing
- Submission structure and storytelling
- Proofreading and quality assurance
- Submission management
Throughout the process, Pennypop ensured the application remained focused, authentic and evidence-led while accurately reflecting both Gillian’s achievements and the values of Shay Murtagh.
Results
The submission resulted in Gillian Murtagh being officially shortlisted as a finalist in the 2026 IMAGE PwC Businesswoman of the Year Awards in the Family Businesswoman of the Year category.
The successful shortlisting recognised Gillian’s leadership, strategic vision and contribution to the continued growth of Shay Murtagh, while further strengthening the company’s reputation within the Irish business community.
The project demonstrates Pennypop’s expertise in transforming complex business achievements into compelling award submissions that align with judging criteria and maximise opportunities for industry recognition.
Professional video is one of the most effective ways to communicate your expertise, build trust and bring your brand to life. Whether you need a corporate brand film, recruitment video or promotional content, Pennypop creates engaging video that helps your business stand out, contact us today
