Showcasing Ireland’s Automation Experts Through Video
When Ireland’s leading automation, calibration and instrumentation specialists wanted to strengthen their digital presence and better communicate their expertise, BONNER partnered with Pennypop to produce a series of professional corporate videos that showcase both their technical capabilities and the people behind the business.
BONNER has over 45 years of experience delivering automation, calibration and instrumentation solutions to manufacturing, pharmaceutical, food, dairy and medical device companies across Ireland. Their reputation is built on technical expertise, innovation and long-term client partnerships.
The Brief
BONNER required professional video content that could communicate the company’s expertise in a more engaging and personal way than written content alone.
The objective was to create high-quality videos for use across the website, LinkedIn, presentations, exhibitions and wider marketing campaigns while highlighting the expertise of their engineering team and reinforcing BONNER’sposition as one of Ireland’s leading industrial automation specialists.
Our Approach
Pennypop planned and managed a two-day on-location production across BONNER’s Dublin headquarters and Cork office, capturing the people, facilities and engineering expertise that define the business.
Working alongside the BONNER team, we developed a structured filming schedule that minimised disruption while capturing a wide range of content, including:
- Engineering teams in action
- Industrial automation solutions
- Calibration and instrumentation services
- Office and workshop environments
- Team interviews
- Brand storytelling
- Customer-focused messaging
- Lifestyle and supporting footage.
Services Provided
-
Creative planning
- Storyboarding
- Production scheduling
- Two-day on-location filming
- Interview direction
- Corporate cinematography
- Professional editing
- Motion graphics
- Colour grading
- Audio production
- Multiple formats for website, LinkedIn and digital marketing
Results
The completed videos have become valuable long-term marketing assets, helping BONNER communicate its expertise in a clear, engaging and professional way.
The videos are used across BONNER’s website, LinkedIn, digital campaigns, presentations and business development activities, giving prospective customers an authentic insight into the company’s capabilities, facilities and experienced team.
By focusing on both technical expertise and the people behind the business, the videos strengthen BONNER’s brand while supporting customer engagement, recruitment and ongoing marketing activity.
