ESG & Social Value

Our mission is to connect people, brands and communities to create a better future. As part of that commitment, our ESG & Social Value approach works to support local communities and share our experience and expertise within our community in a pay it forward approach.


Social Media Literacy Campaign

​We are dedicated to promoting social media literacy in schools across Ireland. As a Marketing Agency, we believe that social media has become an integral part of our daily lives, and it’s crucial for young people to develop the necessary skills to navigate it safely and responsibly. That’s why we’ve begun working hard to make social media literacy a part of the Irish school curriculum.

We believe that social media literacy should be a fundamental part of the education system, and we need your help to make this a reality. We are calling for support from individuals and organisations who share our vision to join our steering group. Together, we can make a difference and ensure that young people are prepared to thrive in today’s digital world. If you would like to get involved, please get in touch with us today.

Mentor Her 

Our founder, Iris Kavanagh is part of the Mentor Global Network and works to support young businesswomen and start up businesses to get on their feet through their mentorship programme.

Mentor Her Pennypop

Louth Business Network / Women’s Inspire Network 

Iris is the founder of the Louth Business Network  Iris hosts networking meetings for business people in the Louth East Meath region. If you are a businessperson based in Louth and would like to get involved, you can register for the next Louth Business Network meeting HERE.

Womens Inspire Network Louth Pennypop

Drogheda United FC / Elicha Ahui Player Sponsor

As a community-oriented organisation, we recognise the immense value of sports in fostering a sense of belonging, promoting physical and mental wellbeing, and bringing people together. Therefore, we are thrilled to announce our support for our local sports teams, particularly the Drogheda United Football Club, by sponsoring their upcoming 2023/24 season.

We are particularly excited to sponsor Elicha Ahui, one of the key players in the team. Our support for Elicha is rooted in his outstanding skills, passion for the game, and commitment to representing the community of Drogheda. We strongly believe that Elicha and the Drogheda United, Football Club embody the values we hold dear as an organisation, and we are proud to be associated with them.

As we look forward to the 2023/24 football season, we hope that our support will inspire Drogheda United and Elicha to achieve even greater success, both on and off the field. We also hope that our commitment to supporting local sports will encourage more individuals and organisations to contribute to the growth of sports in our community.

Pennypop Drogheda United

Workplace Wellbeing Day

Pennypop is a proud supporter Workplace Wellbeing day, each year our team comes together to promote the day and take some time out to focus on self care and team care. Check out our activity on our blog.

Workplace Wellbeing day

Highview Athletic Football Club

Pennypop is a proud supporter sponsor of Kilkenny Girls team at Highview Athletic Football Club. We are passionate about promoting sports and development opportunities for children and women. We believe that sports can not only improve physical health but also foster important life skills such as teamwork, leadership, and perseverance. As part of our commitment to this belief, we are proud to sponsor the Highview Athletic FC Girls team in Kilkenny. The team have nicknamed themselves ‘The Pennypoppers!’ By supporting this team, we hope to encourage young girls to pursue their athletic dreams and develop a love for sports that will benefit them throughout their lives.

Highview Athletic FC KilkennyThe Pennypoppers

Our Expertise

We’ve supported countless SME’s and worked with some of the country’s biggest companies to grow their business online and develop their brand offline with traditional marketing. We’ve worked with companies that have both limited marketing budgets and resources and also some that have massive budgets and with both, we can achieve results that exceed your expectations by prioritising your brand requirements. We can help you enhance your digital brand and online presence across all your social media and drive traffic to your website. This will provide the data to help you understand what is working for you, who your customers are and what they want . Then we can tailor your communications to enable you to sell, sell, sell!

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