Our Story
Becoming Pennypop
Prior to the launch of Pennypop in 2022, Iris had spent over 16 years working as the Head of Marketing in some of the country’s most successful brands across the hospitality, retail, oil and construction industries.
Pennypop specialises in helping construction firms and organisations delivering mission-critical environments grow their brand, attract clients, and communicate expertise effectively. We combine strategic insight with creative execution to ensure businesses stand out in competitive, high-stakes industries.
With over 20 years of experience in PR, Communications, Events, and Marketing, Pennypop was founded to support business brands at every stage. For founder Iris Wade, it has been a way to follow her passion for helping SMEs get on their feet with marketing and branding while sharing her experience across multiple sectors. Working with ambitious, inspiring business leaders continues to motivate her, while also allowing the flexibility to raise her daughter. It has truly been a win-win.
“In 2022, with dual meaning, Pennypop was born. Named after my daughter Penelope and the fact that we provide a service that delivers impactful, long-lasting, and value-for-money marketing. Pennypop – Marketing with Merit.” Iris Wade
From award nominations for customer impact, to viral social media campaigns, to sell-out large scale events, the company has gone from strength to strength in under five years.
By 2026, Iris has grown Pennypop into a team of skilled marketing, design, and events professionals, supporting a diverse portfolio of clients across Construction, Retail, and Manufacturing in Ireland, UK, Spain, and the US. Our experience across multiple sectors enables us to create strategies that are effective, scalable, and tailored to the unique challenges of each client.
Some of our work highlights
Empowering those within business to create meaningful content in order to thrive
At Pennypop, we’ve supported countless SMEs and collaborated with some of the country’s largest construction companies to grow their business online and strengthen their brand offline through traditional marketing.
We understand the challenges faced by construction businesses with both limited marketing budgets and resources as well as those with substantial marketing investments. No matter the size of your budget, we focus on prioritising your brand requirements to deliver results that exceed expectations.
Our Expertise
We help construction firms and organisations delivering mission-critical environments enhance their digital brand and online presence across all social media channels. By driving traffic to your website and analysing the data, we provide actionable insights into what works, who your customers are, and what they want.
From there, we tailor your communications and marketing strategy to ensure you can attract clients, generate leads, and increase sales, positioning your business as a leader in your industries.
