Our Story

Becoming Pennypop

Prior to the launch of Pennypop in 2022, Iris had spent over 16 years working as the Head of Marketing in some of the country’s most successful brands across the hospitality, retail, oil and construction industries.

During the pandemic and at the end of 2021, while on maternity leave, Iris Kavanagh struggled with the idea of returning to a job she no longer enjoyed. Having recently completed her Masters in the same year, Iris was at a point in her career where she wanted to work where her true passion lay – developing brands.

During maternity leave, Iris was approached by a number of businesses to see if she would consider consultancy and it spurred her to set up her own business.

Motherhood motivated Iris, if she could raise a little person with no experience (and survive!) she could definitely use her 16+ years experience in PR & Marketing to support business brands, in her own right.

Setting up her own agency has allowed Iris to follow her passion in helping SME’s get on their feet in relation to marketing and their brand. It also allows her to share her experience across multiple sectors. Working with impressive business people continues to inspire her while being flexible and raising her daughter. It has been a win: win.

“In 2022, with dual meaning, Pennypop was born. Named after my daughter Penelope and the fact that we provide a service that gives you impactful marketing and is longstanding, powerful and value for money. Pennypop – Marketing with Merit.” Iris Kavanagh

Now in 2024, Iris has grown the business to a team of skilled and talented marketing, design & events professionals supporting a portfolio of diverse clients across Construction, Retail and Manufacturing across Ireland, UK, Spain & US.

Some of our work highlights

Empowering those within business to create meaningful content in order to thrive

Our mission is to provide businesses with the tools and skills they need to develop and grow their business. We have helped businesses just like yours grow and succeed through both online and offline marketing. From social media to press releases, we have you covered. We work with businesses of all sizes and specialties, so whether you’re a start up or a multinational corporation, we know how to get you noticed.

Our Expertise

We’ve supported countless SME’s and worked with some of the country’s biggest companies to grow their business online and develop their brand offline with traditional marketing.

We’ve worked with companies that have both limited marketing budgets and resources and also some that have massive budgets and with both, we can achieve results that exceed your expectations by prioritising your brand requirements.

We can help you enhance your digital brand and online presence across all your social media and drive traffic to your website. This will provide the data to help you understand what is working for you, who your customers are and what they want . Then we can tailor your communications to enable you to sell, sell, sell!

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