Helping Irish Businesses Make an Impact at UK Exhibitions

When Irish businesses exhibit at events in the UK, managing the logistics, suppliers, stand design and promotion can quickly become complicated.

Pennypop provides event management and exhibition stand support for Irish companies exhibiting at UK events, managing the process from initial brief and stand design through to contractor coordination, event promotion and delivery.

For Shay Murtagh, we supported the company’s presence at a major UK industry exhibition, creating a professional exhibition stand while coordinating with the UK exhibition team and appointed contractors.

The client asked Pennypop to support its participation at BTS2 2026 in the UK, with a focus on creating a professional exhibition presence that would showcase the company and its precast concrete capabilities.

As an Irish company exhibiting in the UK, the project required coordination across the client, the UK exhibition organisers and the exhibition stand contractor.

Pennypop was responsible for turning the initial brief into a fully developed exhibition presence while also supporting the company’s digital promotion around the event.

Exhibition Stand Design & Management We managed the exhibition stand project from concept through to completion.

Following the initial client brief, Pennypop:

• Worked with the BTS exhibition team in the UK to identify and appoint an appropriate exhibition stand contractor.
• Developed 3D exhibition stand renders to demonstrate the proposed design.
• Presented the concepts to the client for review and approval.
• Liaised with the client and contractor throughout the production process.
• Managed amendments and feedback to ensure the final design met the client’s requirements.
• Coordinated with the UK contractor to bring the approved stand design to life.
• Ensured the finished exhibition stand provided a professional and engaging presence at the event.

By managing the process from Ireland and coordinating directly with the UK-based exhibition team and contractor, Pennypop provided the client with a single point of contact for its exhibition requirements.

Event Marketing & Promotion An exhibition stand is only one part of a successful event marketing strategy. Alongside the physical stand, Pennypop also worked on Shay Murtagh’s online exhibitor profile and supporting social media content, helping to promote the company’s attendance before the event.

The campaign helped ensure that Shay Murtagh’s presence at the UK exhibition was communicated consistently across its digital channels, creating awareness and encouraging customers and industry contacts to connect with the team at the event.

Irish Event Management Expertise for UK Events For Irish businesses exhibiting at UK trade shows and industry events, having an experienced marketing and event partner can make the process considerably easier.

Pennypop can support Irish companies with:

Exhibition Stand Design Concept development, stand layouts, 3D renders and design approval.

Exhibition Stand Management Contractor sourcing, supplier liaison and coordination with UK exhibition organisers.

Event Management Planning, logistics, event communications and on-the-ground coordination.

Event Marketing Social media, online exhibitor profiles, content and promotional campaigns.

UK Exhibition Support Helping Irish businesses manage their UK exhibition presence from initial brief through to event delivery. From Ireland to the UK Exhibition Floor

For our client, Pennypop brought together exhibition stand design, contractor management and event marketing to create a cohesive presence at a UK industry event.

From the first concept render to the finished exhibition stand, we managed the process between the Irish client, UK exhibition team and appointed contractor, ensuring the vision translated successfully from brief to exhibition floor.

Looking for exhibition stand management or event support for your next UK trade show?

Pennypop works with Irish businesses to deliver professional exhibition stands, event marketing and event management for UK events.

Services: Event Management | Exhibition Stand Design | Exhibition Stand Management | UK Event Support | Contractor Coordination | Event Marketing | Social Media | Exhibitor Profiles