Promoting Women in Construction
We worked with the CIF (Construction Industry Federation) to help promote their 2022 International Women’s day event. We wanted to support the team in getting the event trending on the day. We partnered with our supplier to create a floral display wall, creating those ‘instagrammable’ images of the event which could be shared.
In addition, Iris co-hosted the event as the facilitator for the live streaming audience, with shout outs for the attendees and to help drive engagement and encourage sharing of posts about the event.
The event successfully trended at #6 with Twitter on the day – with #1 being International Women’s day.