Compelling Communications

The ability to create content that engages your followers while also working for SEO visibility is a technique that a lot of organisations struggle with.

Clock Icon July 18, 2024 12:00 pm to 14.00pm
Clock IconOnline Event

Event Registration

Payment form 149.99

Price: € 149.99


At the end of this programme, participants will learn

  • Why content is so important?
  • What SEO is and how to use it?
  • The importance of crafting SEO content
  • Crafting effective content for awards and case studies
  • Blog and website content structure
  • Measuring successful content
  • Converting content to sales


This programme is appropriate for any of the following roles:

  • Leadership Teams
  • Communications Managers
  • Marketing Managers
  • HR Managers
  • Operations Managers
  • Anyone involved with or leading communications

About your trainer

All our training sessions are delivered by Iris Kavanagh MSc, Owner of Pennypop. Iris is a qualified QQI L6 certified trainer and works facilitating businesses and supporting organisations and individuals to develop their brand. Iris has a master’s in Data Analytics and Digital marketing with over 20 years’ experience supporting brands and individuals internationally.