Redlough Landscapes
Working collaboratively with Redlough’s website development partners, Pennypop ensured the refreshed brand supported implementation across digital platforms, physical assets, and external communications. In addition, the team reinvigorated their sister brand Shannonvale under the same refresh.
Redlough required updated and visual inconsistency across digital, print, and physical assets. In addition, the brand refresh needed to be launched publicly in a way that generated awareness, credibility, and engagement with industry media.
Brief included:
- Creating a modern, confident identity that reflected Redlough’s expertise and legacy
- Ensuring consistency across digital, print, and physical environments
- Designing assets that were practical and scalable for everyday use
- Supporting a coordinated press launch with clear brand storytelling
Pennypop delivered a comprehensive brand refresh supported by a strategic press launch to introduce the new identity to market.
Key deliverables included:
- A refreshed visual identity with refined typography, colour palette, and graphic language
- Brand guidelines to support consistent application across all touchpoints
Website Design
- A modern, user-focused website design developed in collaboration with Redlough’s web team
- Design systems and assets optimised for efficient build and handover
- SEO Optimised Content creation and Imagery selection and enhancement for site
Fleet & Work Apparel
- Custom-designed fleet livery and workwear that brought the brand into the physical environment
- Designs balancing visibility, durability, and brand recognition on site
Business Templates & Collateral
- Business cards and stationery
- Digital email signatures
- Presentation templates for internal and external use
Press Launch, PR & Media Engagement
- Messaging support for the brand launch
- Design of launch assets to ensure consistent storytelling across press and digital channels
- Support for PR activity and engagement with industry media to introduce the refreshed brand and build awareness
The new Redlough brand was successfully launched to market through a coordinated press and PR rollout, generating engagement with media and reinforcing Redlough’s position as a modern, professional, and forward-thinking business.
Across vehicles, workwear, digital platforms, and communications, the refreshed identity now presents a cohesive and confident brand experience. The project has given Redlough a strong foundation for future growth, with a brand system designed to scale alongside the business.
Services Provided
- Brand strategy & visual identity
- Website design (in collaboration with client web team)
- Fleet and workwear design
- Business stationery and digital templates
- Press launch support, PR assets, and media engagement
Considering a rebrand or looking to elevate your marketing strategy? Get in touch – [email protected]
“We are delighted with how the Redlough and Shannonvale rebrand has come together. The visual identity and overall brand direction are a significant step forward for us as a group, and that’s a credit to your guidance and creativity throughout the process. It’s been a pleasure working with you, and I really appreciate the energy you brought to the project. I’ve no doubt our paths will cross again as we continue to develop the group”
Planning a marketing refresh or full rebrand? We can help shape your strategy, refine your message, and bring your brand to life, contact us today.
