Case Study: Enhancing the AIB Conference Experience at Killashee Hotel
For a recent AIB conference at Killashee Hotel, Pennypop collaborated closely with the event’s AV team to elevate the visual impact of the conference space. The objective was simple: transform the room into a branded environment that reflected AIB’s identity while supporting the technical AV production already in place.
Through strategic use of pipe and drape, branded signage, and uplighting, Pennypop’s team helped create a polished, immersive setting that strengthened the overall conference experience.
Corporate conferences rely on more than just screens and presentations. The environment itself needs to reinforce the brand and support the messaging being delivered on stage.
For the AIB event at Killashee, the AV team had already planned the technical production. However, the venue required additional visual elements to enhance the space and align it with AIB’s brand identity.
The goal was to:
– Create a clean, professional backdrop for the stage and presentation area– Integrate clear and impactful brand visibility throughout the room
– Improve the overall atmosphere and lighting design
– Ensure the layout worked seamlessly with the AV production setup
Pennypop worked closely with the AV production team to design elements that complemented their technical setup while enhancing the room visually.
Pipe and Drape InstallationPipe and drape were installed to frame the stage area and create a refined, professional backdrop. This not only improved the aesthetics of the room but also helped define the presentation space and eliminate visual distractions within the venue.
Branded SignageCustom branded signage was incorporated in the space to reinforce AIB’s identity. Strategic placement ensured that branding remained visible without overpowering the stage or presentation content and would be captured in any images of the event on social media.
Uplighting to Reinforce Brand ColoursUplighters were used to subtly wash the drapes and surrounding walls in brand-aligned colours. This added depth and atmosphere while reinforcing the AIB visual identity across the room.
Visualising the Event in AdvanceA key part of our process involved creating detailed room renderings before installation.These visuals allowed the client and AV team to clearly understand how the finished space would look during the conference. By previewing the setup in advance, stakeholders could confidently approve the layout, branding placement, and lighting design before the event day. This step helped streamline planning and ensured everything came together smoothly on-site.
The ResultThe final setup delivered a cohesive and professional conference environment that supported the AV production while elevating the visual experience of the room.
The combination of pipe and drape, branded signage, and atmospheric lighting created a clean, polished stage environment that reflected AIB’s brand and enhanced the overall event experience.
By collaborating closely with the AV team and providing visual renderings ahead of time, Pennypop ensured the conference space at Killashee was both technically seamless and visually impactful.
Looking to Enhance Your Event Space?
At Pennypop, we specialise in transforming venues with custom staging, branded displays, lighting, and event environment design. Whether supporting AV and Corporate Event teams or working directly with clients, we help create memorable event spaces that bring brands to life.
