BONNER – Website Content & SEO
When BONNER approached Pennypop, they were looking to refresh their website with content and visuals that truly represented their evolving brand. Their existing site had a solid structure, but the messaging and imagery needed to be refined to better capture who they are and to connect more effectively with their audience.
Our Approach
Working in close collaboration with BONNER’s web development team, Pennypop focused on crafting content and graphics that reflected the company’s professional voice and values. Our content strategy was built around three key goals: clarity, consistency, and connection.
We began by reviewing BONNER’s existing brand materials, tone of voice, and core messaging pillars. From there, we developed website copy that not only aligned with their brand identity but also provided a clear, engaging experience for site visitors. Each page was rewritten with the end user in mind, ensuring the language felt approachable, informative, and true to BONNER’s expertise.
SEO & Content OptimisationOur team also optimised all website content for search engines, ensuring key messaging aligned with target keywords and search intent. By improving SEO readability and structure, we helped enhance BONNER’s visibility online and attract the right audience to their services.
Brand-Aligned Graphics & Visual ConsistencyIn addition to content creation, Pennypop produced a range of supporting graphics designed to bring BONNER’s visual identity to life. We ensured the tone, colour palette, and style of imagery reflected their established branding while introducing modern, cohesive design elements that made the site feel fresh and professional.
The result is a refined, contemporary website that feels unmistakably BONNER, clear, confident, and consistent from start to finish. Every word and image works together to tell their story, communicate their expertise, and connect with clients from the very first click.
By aligning content, tone, and visuals, Pennypop helped BONNER strengthen their online presence and showcase their brand with authenticity and impact.
