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Effective Marketing Phrases and Words

Creating real online sales leads and enquiries that lead to conversions is what every business desires, but how do you pitch your product or service to an online audience?

The language you use is important for enticing your audience to engage with your business.

What you say can make or break the relationship with your audience. Their perception of your brand and their trust in your product or service comes from what you say and do.

Similarly, what you write as part of your marketing strategy and communications to your prospective clients can affect SEO ( search engine optimisation), readability, and your online profile.

With this in mind, we have outlined some effective marketing phrases and words to help you seal the deal!

Creating content that is inspiring on a daily basis can be a challenge to say the least. In fact, it’s actually quite exhausting, as any content writer will tell you.

Using powerful, descriptive words that appeal to your audience in a consistent and frequent way helps build trust in your brand and ultimately drive sales and improve retention.

The objective of this content, at a minimum should be to:

  • Build Trust
  • Entice the reader
  • Build anticipation
  • Communicate value
  • Invite purchase
  • Connect with your target audience

Building Trust

First up, eliminating risk in the reader’s mind will make them more likely to purchase from you or at a minimum continue to engage and follow your brand.

Using language that comforts and reassures the reader is more likely to convert a sale than cold, sales pitch content that focuses on technical or product details.

Consider offering a trial or option to cancel their subscription and amend their settings free of charge to bring customers a step closer in comfort of connecting with your brand.

In addition, having a contact or representative available through a chatbot, online chat or helpline should be highlighted in your content to reassure your customer.

Some examples include:

  • No purchase necessary
  • Cancel at any time
  • Try before you buy
  • Free Trial
  • Unsubscribe at any time
  • Book a demo
  • No hidden fees
  • Chat to our representative
  • Money back guarantee

Straightforward, simple wording that outlines what the customer can expect from your offering and assures them that you can deliver effectively, will build trust with your audience and in your brand.

Similarly, giving the reader an opportunity to hear other’s opinion of your business through reviews or testimonials builds additional confidence in your ability to deliver. These phrases include:

  • See what our clients say
  • Don’t take our word for it
  • The company we keep
  • Visit our FAQ section
  • Read our reviews

Offering Benefit

Using words that express the benefits your business offer can give the reader a sense of the advantages and create a sense of buy-in with your brand. Words like:

  • Boost
  • Improve
  • Achieve
  • Learn
  • Grow

Entice the Reader

Enticing your reader to engage with the content and take the next step is key for the sales funnel.

Words that entice and encourage the reader to continue include:

  • Read more
  • Learn how
  • Discover
  • Join
  • Get exclusive access here

Communicate Value

Encouraging the reader that your product or service is a special deal and worth the price is important.

Quality is always important and referring to it in your content is critical.

  • Custom built
  • One of a kind
  • Best Value
  • Premium offer
  • Best in class

Inviting Purchase

Reading content about a business can be interesting, but encouraging the customer to take the next step is where you want to get to. Inviting the customer to make a purchase is the prompt they may just need to move to the next step in their customer journey. See some examples below:

  • How can we help you achieve XX? Find out HERE
  • Get XX by signing up Today
  • Click here to see what’s in it for you
  • Don’t miss out, click here

Prevent repetition

Finally, remember that you can use tools to prevent repetition in your content. The following links allow you to find and replace common words. This helps with variety and reiteration in your content (saying the same thing a number of different ways) and will help to stimulate your audience as part of your content creation:

In closing, being clear and appealing will help build that all-important connection with your audience and help foster a long term and rewarding relationship.

Remember their perception of your brand and their trust in your product or service comes from what you say and what you do.

So choose your words carefully.

Need some help developing your Marketing strategy? We can help, contact us today HERE

About the Author

Founded in 2022, Pennypop is an Irish Marketing agency specialising in Marketing and Communications. The business is based in Louth, Ireland and supports businesses across Ireland, UK and USA.